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Brand new : how entrepreneurs earned consumers' trust from Wedgwood to dell

Koehn, Nancy F

Brand new : how entrepreneurs earned consumers' trust from Wedgwood to dell - Boston, MA: Harvard Business School, 2001 - 469 p. : ill. ; 24 cm.

ISBN: 9781578512218

Subjects--Topical Terms:
Businesspeople

Dewey Class. No.: 658.421 KOE

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