Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products
Blake-Coleman, B. C
Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products - Chennai: Westland Books ; published under arrangement with Management Books, 2007 - 212 p. : ill. ; 22 cm.
9788189975203
Brand name products
658.827 COL
Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products - Chennai: Westland Books ; published under arrangement with Management Books, 2007 - 212 p. : ill. ; 22 cm.
9788189975203
Brand name products
658.827 COL