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Brand medicine : the role of branding in the pharmaceutical industry

Brand medicine : the role of branding in the pharmaceutical industry - Houndmills, Basingstoke, Hampshire ; New York: Palgrave, 2001 - xxvi, 308 p. : ill. (some col.) ; 24 cm.

ISBN: 9780333930984

Subjects--Topical Terms:
Brand choice - United States

Dewey Class. No.: 381.4561510973 BLA

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