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Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience

Mikunda, Christian

Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience - London ; Sterling, VA: Kogan Page, 2004 - xvii, 221 p. ; 24 cm.

ISBN: 9780749443320

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 659 MIK

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