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Brand immortality : how brands can live long and prosper

Pringle, Hamish

Brand immortality : how brands can live long and prosper - London: Kogan Page, 2008 - xi, 320 p. : ill. ; 24 cm.

ISBN: 9780749457013

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.827 PRI

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