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Brand equity & advertising : advertising's role in building strong brands

Brand equity & advertising : advertising's role in building strong brands - New York: Psychology Press, 2009 - x, 380 p. : ill. ; 23 cm.

ISBN: 9780805812848

Subjects--Topical Terms:
Advertising - Brand name products - Congresses

Dewey Class. No.: 659.1 AAK

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