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Brand enigma : decoding the secrets of your brand

Bruce, Duncan

Brand enigma : decoding the secrets of your brand - Hoboken, NJ: John Wiley & Sons, 2008 - xvi, 328 p. : ill. ; 23 cm.

ISBN: 9780470779606

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 658.827 BRU

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