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Brand driven : the route to integrated branding through great leadership

LePla, F. Joseph

Brand driven : the route to integrated branding through great leadership - London: Kogan Page, 2003 - xvi, 334 p. : ill. ; 25 cm.

ISBN: 9780749437978

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 658.827 LEP

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