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Brand asset management : driving profitable growth through your brands

Davis, Scott M

Brand asset management : driving profitable growth through your brands - 1st [i.e. 2nd] ed - San Francisco: Jossey-Bass, 2002 - xvi, 265 p. : ill. ; 23 cm.

ISBN: 9780787963941

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.827 DAV

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