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Big brands, big trouble : lessons learned the hard way

Trout, Jack

Big brands, big trouble : lessons learned the hard way - Hoboken, NJ: Wiley, 2001 - x, 223 p. ; 24 cm.

ISBN: 9780471263036

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.827 TRO

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