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Big book of marketing : lessons and best practices from the world's greatest companies

Big book of marketing : lessons and best practices from the world's greatest companies - New York: McGraw-Hill, 2010 - xv, 464 p. : ill. ; 24 cm.

ISBN: 9780071621250

Subjects--Topical Terms:
Marketing - Case studies

Dewey Class. No.: 658.8 BEN

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