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Behind powerful brands : from strategy to campaign

Jones, John Philip

Behind powerful brands : from strategy to campaign - New Delhi: Tata McGraw-Hill Pub. Co, 2000 - xii, 322 p. : ill ; 24 cm.

ISBN: 9780074636640

Subjects--Topical Terms:
Advertising - Brand name products - India

Dewey Class. No.: 658.827 JON

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