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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison

Calloway, Joe

Becoming a category of one : how extraordinary companies transcend commodity and defy comparison - 2nd ed - Hoboken, NJ: John Wiley & Sons, 2009 - xiv, 251 p. ; 23 cm.

ISBN: 9780470496350

Subjects--Topical Terms:
Benchmarking (Management)

Dewey Class. No.: 658.4012 CAL

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