Authenticity : what consumers really want
Gilmore, James H
Authenticity : what consumers really want - Boston: Harvard Business School, 2007 - xiii, 299 p. : ill. ; 25 cm
9781591391456
Consumer behavior
658.8343 GIL
Authenticity : what consumers really want - Boston: Harvard Business School, 2007 - xiii, 299 p. : ill. ; 25 cm
9781591391456
Consumer behavior
658.8343 GIL