Art and science of marketing : marketing for marketing managers
Dowling, Grahame R
Art and science of marketing : marketing for marketing managers - Oxford: Oxford University Press, 2004 - xv, 441 p. : ill. ; 24 cm
9780199269617
Marketing
658.8 DOW
Art and science of marketing : marketing for marketing managers - Oxford: Oxford University Press, 2004 - xv, 441 p. : ill. ; 24 cm
9780199269617
Marketing
658.8 DOW