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Applying qualitative methods to marketing management research

Buber, Renate

Applying qualitative methods to marketing management research - New York: Palgrave Macmillan, 2004 - xx, 292 p. : ill. ; 23 cm

ISBN: 9781403916600

Subjects--Topical Terms:
Marketing - Management - Research - Methodology

Dewey Class. No.: 658.80072 BUB

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