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Applications in basic marketing : clippings from the popular business press

Perreault, William D

Applications in basic marketing : clippings from the popular business press - Boston: McGraw-Hill/Irwin, 2005 - vii. 214 p. : ill. ; 26 cm

ISBN: 9780072864717

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 PER

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