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An introduction to marketing experimentation : methods, applications and problems

Venkatesan, M

An introduction to marketing experimentation : methods, applications and problems - New York: Free Press, 1971 - 141p. : ill., diagrs. ; 28 cm

ISBN: 9781416578680

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83076 VEN

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