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Alliance brand : fulfilling the promise of partnering

Darby, Mark

Alliance brand : fulfilling the promise of partnering - Hoboken, NJ: John Wiley & Sons, 2006 - xxxii, 376 p. : ill. ; 24 cm

ISBN: 9780470032183

Subjects--Topical Terms:
Strategic alliances (Business)

Dewey Class. No.: 658.044 DAR

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