Normal view MARC view ISBD view

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A

Advertising, promotion, and other aspects of integrated marketing communications - 8th ed - Mason, OH: South-Western Cengage Learning, 2010 - xx, 668 p. : ill.; 29 cm

ISBN: 9780324593600

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.802 SHI

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)