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Advertising media planning: a brand management approach

Kelley, Larry D

Advertising media planning: a brand management approach - Indian reprint - New Delhi: PHI Learning, 2004 - vii, 144 p. : ill. ; 23 cm

ISBN: 9788120325296

Subjects--Topical Terms:
Advertising media planning

Dewey Class. No.: 659.111 KEL

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