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Advertising media a to Z : the definitive resource for media planning, buying, and research

Surmanek, Jim

Advertising media a to Z : the definitive resource for media planning, buying, and research - New York: McGraw-Hill, 2004 - viii, 337 p. ; 23 cm

ISBN: 9780071422147

Subjects--Topical Terms:
Advertising media planning - Dictionaries

Dewey Class. No.: 659.103 SUR

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