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Advertising management : concepts and cases

Mohan, Manendra

Advertising management : concepts and cases - 30th reprint - New Delhi: Tata McGraw Hill Education, 2010 - xi, 418 p. : ill. (some col.) ; 24 cm

ISBN: 9780074517802

Subjects--Topical Terms:
Advertising - Management

Dewey Class. No.: 659.1 MOH

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