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Advertising and promotion : an IMC approach

Shimp, Terence A

Advertising and promotion : an IMC approach - Indian ed - Mason, OH: South-Western / Cengage Learning, 2007 - 650 p. : ill. ; 25 cm

ISBN: 9788131503881

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 SHI

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