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Advertising & marketing in rural India : language, culture, and communication

Bhatia, Tej K

Advertising & marketing in rural India : language, culture, and communication - 2nd ed - New Delhi: Macmillan India, 2009 - xxvii, 327 p. : chiefly col. ill. ; 25 cm

ISBN: 9780230633896

Subjects--Topical Terms:
Advertising - India

Dewey Class. No.: 659.10954 BHA

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