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Advanced brand management :managing brands in a changing world

Temporal, Paul

Advanced brand management :managing brands in a changing world - Hoboken, NJ: John Wiley & Sons, 2010 - xv, 296 p. : ill. ; 24 cm

ISBN: 9780470824498

Subjects--Topical Terms:
Brand name products - Management

Dewey Class. No.: 658.827 TEM

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